March 29, 2023


All About Women

Tina Singh’s Innovation is a Multi-Sport Answer

9 min read
5 min learn

Tina Singh, previously often called Mombossof3 on-line, understands learn how to make her presence identified within the parenting house. Seven years in the past, she got down to create and share content material associated to motherhood, and there’s been no wanting again since. Singh has mastered the concept of evolving with the occasions and the wants of her viewers whereas staying true to her primary function in life — mother!

As she navigated her private {and professional} life by means of the lens of a dad or mum, she got here throughout a void that simply wasn’t being crammed. So, in typical Singh fashion, this mother of three put her entrepreneurial hat on and bought right down to creating an answer for Sikh children who struggled to discover a helmet that matches over their turbans.

The issue was private — all three of Singh’s sons put on turbans and simply couldn’t discover the fitting helmet for his or her security — and so the answer needed to be homegrown. Enter, the Bold Helmets.

Singh gave Brown Lady Journal an unique interview wherein she talked in regards to the Daring Helmets, the change in her journey since she’s grow to be a public determine, and what it was prefer to innovate her very first product!

Right here’s the way it went:

Table of Contents

Let’s begin from the start. How did this concept come to thoughts?

This concept has been in my head for a lot of a few years — over 5 years. I had points with my children and having helmets match them after they turned age 4 or 5.

I labored as an Occupational Therapist, within the head harm house, so I used to be at all times the one saying, ‘Okay children, you’re gonna should tie your hair within the again, do braids, or one thing as a way to placed on a helmet correctly as a result of I’m not gonna allow you to go down these bike ramps and not using a helmet!’ That’s simply not okay for me.

So I talked to my husband and stated, ‘there’s gotta be one other method this works.’ So we did all of the issues that oldsters in conditions like these do — they hole out the helmets, some folks go so far as chopping holes on the prime of the helmet — you do what works. However I had in my thoughts an concept of what I feel the helmet ought to appear like based mostly on what a patka appears like, and what my children appear like. I then discovered an engineer to attract it out for me to convey [my idea] to a spot the place I can really take it someplace and say, ‘Okay, how do I make this?’

However, sure, it began primarily with my children and dealing with that battle myself.

You point out that this concept had been brewing in your thoughts for over 5 years. How lengthy did it take you to really convey it to life?

So far, it’s been about two and a half to 3 years. I let it sit in my thoughts for some time. Winters come right here in Canada after which we overlook about it once more till we’ve got to go snowboarding, after which there’s one other downside, proper?! I did let it lay dormant for a bit for certain, however as soon as I made the dedication to do it, I made up my thoughts to see it all over.

You latterly pivoted and altered the title of the product to the Daring Helmets. Are you able to speak me by means of the way you got here up with the brand new title?

Daring Helmets grew to become the title as a result of they’re designed to be daring, to be completely different and who you’re. I additionally assume that the way in which the helmet is made, regardless that it’s made with Sikh children in thoughts, there are different purposes to it. I do assume that taking the Daring Helmets method embodies its [the product’s] uniqueness and actually focuses on being daring and who you’re.

And the Daring Helmet is multi-sport, right?

This helmet is licensed for bicycles, kick scooters, skateboards, and inline skating. It’s not a ski helmet. So each helmet you employ for a special sport has a special security certification or testing that it has to undergo. So, this helmet known as ‘multi-sport’ as a result of it covers these 4 sports activities however I wouldn’t take this helmet and use it for snowboarding. I’d should make it possible for this helmet, or a helmet like this, will get licensed for numerous different requirements for different sports activities.

Is sensible! I need to change the course of the dialog right here a bit and speak extra about the way you pivoted from Mombossof3 to innovating your very first product. How was that have?

So what I did all through this journey was that I went from advertising myself as ‘mombossof3’ to ‘Tina Singh’ as a result of I used to be sharing extra of my life’s journey as my children have been getting older and in an effort to respect my kids’s house as effectively, and letting them resolve how a lot — or how little — they need to be concerned with what I used to be doing on-line. And a part of that was in regards to the journey of what I used to be doing subsequent, and the transition got here naturally to me.

I feel proper now, in truth, I’m struggling within the house the place I sort of have a shift in viewers and so my standard, on a regular basis self that I share on social looks as if it doesn’t work. I really feel like I have to discover a new stability; I’ll at all times be true to who I’m, and I’ll by no means current myself as one thing that I’m not. However, simply discovering an area for me to proceed creating content material whereas additionally taking up this new endeavor with Daring Helmets, is necessary proper now.

Apart from this battle of discovering that new stability, what’s that one problem that basically stands out to you from this journey?

I feel my largest problem being an entrepreneur is discovering that stability between my tasks as a dad or mum, which is my primary function in my life and there’s nobody that may take that function for me — my husband and I are the one dad and mom — and passions exterior of that.

Do you assume it helped that you just have been making a helmet for Sikh kids so it allowed you to pursue your ardour but additionally work together with your children in some capability since they impressed the entire concept?

I by no means considered it that method, however sure really, it did! So all my entrepreneurial initiatives have concerned my children. Even now they have been concerned in choosing the colours, all of the pattern checks we did they tried the helmets on! They’re most likely sick of it since they’re continually making an attempt on helmets, however I get their opinion on them. At the same time as we pivoted with the title, we concerned them and bought their suggestions on it additionally. So, they have been concerned in very massive elements of this challenge.

And my husband can be an enormous a part of this challenge. He’s been closely concerned on this course of, too!

You could have an enormous on-line presence, and I do know that you just’re most likely not new to trolling and bullying that comes with being on social media. Extra just lately, Daring Helmets was topic to a variety of backlashes. Is there one thing that you just took away from this latest expertise? Was it completely different this time round?

The extent to which issues bought was completely different this time round and that’s not one thing I’ve confronted prior to now. However I’ve been within the on-line house for about seven years now, and I’m accustomed to it. I feel what I realized this time round is that generally silence and reflection is one of the best factor you are able to do. Generally reflecting and never being defensive on suggestions that you just get — and this can be one thing that comes with age in addition to expertise — is greatest.

However, I’m proud of the pivots we made, the suggestions we’ve gotten, and the way in which we’re transferring ahead.

You talked about that this isn’t your first entrepreneurial enterprise. However every expertise teaches you one thing completely different. What did you be taught whereas engaged on Daring Helmets?

I realized to be okay with taking issues sluggish. I’ve by no means been that individual; I’ve at all times jumped the gun on numerous issues. It’s understanding that it’s okay to decelerate and acknowledge that issues have to only run their course.

And whereas the interview wraps up there, there’s extra to return with Singh on her journey! Catch Life-style Editor Sandeep on Instagram LIVE this Saturday, January 28, at 10 AM ET, as she has a extra in-depth dialog with Singh on Daring Helmets and extra!

Within the meantime, Bold Helmets can be found for pre-order now, and as a small token of appreciation, Canadian pre-orders will get $10 off their buy till the top of January 2023!

Sandeep Panesar

Sandeep Panesar is an editor, and freelance author, based mostly out of Toronto. She enjoys every little thing from the vacation season to the chilly climate, and the nice and cozy drinks obtainable within the winter months- a real Canadian, eh? When she’s not binge-watching her favourite Bollywood films, or sipping on tea and gorging on pakoras (or Timbits), she’s eager on highlighting the heartbeat of neighborhood points by means of her writing assignments. Sandeep is pushed by her ardour for trend and writing, and makes use of each as catalysts to specific her individuality; she’s an avid believer within the energy of the phrase.

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